Gucci, the iconic Italian fashion brand, has announced its latest collaboration with Yuga Labs’ metaverse, Otherside. This partnership aims to create a virtual fashion world where consumers can interact with digital versions of Gucci’s fashion products, including accessories, apparel, and more. With the rapid growth of the metaverse and NFTs, this partnership could provide Gucci with an innovative way to reach a new audience and explore the potential of digital fashion.
“We are excited to unveil this multifaceted partnership with Yuga Labs, a leader and creative pioneer in Web3,” Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, and chief executive of Gucci Vault & Metaverse Ventures, said in a statement to Business of Finance. “This will give us an active role in Otherside and 10KTF’s continuing narrative, unfolding in multiple forms.”
This announcement follows its recent collaboration with 10KTF, now owned by Yuga Labs, for the Gucci Grail collection using the Love Parade collection. “We’re looking forward to showcasing how that partnership extends to endless opportunities in Otherside,” Michael Figge, Co-Founder of 10KTF and Yuga Labs’ chief creative officer, said in a release.
Following explorations with its own virtual showroom dubbed Gucci Garden as well as its Gucci Vault Land in Sandbox, this partnership with Yuga Labs demonstrates the House’s deeper stance in Web3. Although we don’t know all that’s coming up, rumor has it that official participation with Otherside is set to begin this week. For those holding Gucci NFTs, you might want to verify your assets in the Gucci Discord server as we’re catching wind of Figge popping in there lately. 👀